01READY TO MOVE
ONGOING ENGAGEMENTREADY TO MOVE
DIGITAL GROWTH & PERFORMANCE
Sujay Sierra
Connecting Paid Media, Landing Pages and Social Visibility for a Residential Community
How KeyRoutes supported Sujay Infra through project landing pages, Google Ads, Meta Ads, conversion tracking, lead automation and coordinated social media management for Sujay Sierra.
933Total Paid Media Leads
681Qualified Leads
73.00%Qualified Lead Rate
₹676.17Blended Cost per Lead
EXECUTIVE SUMMARY
Connecting Campaign Performance With Consistent Social Visibility
Sujay Sierra required a coordinated digital system capable of generating property enquiries while maintaining consistent visibility across paid and organic social channels. KeyRoutes connected the project landing page, Google Ads, Meta Ads, conversion tracking, lead reporting and social media management into one ongoing growth framework.
ClientSujay Sierra
BuilderSujay Infra
CategoryResidential Gated Community
Project TypeResidential Development
LocationBachupally, Hyderabad
EngagementOctober 2025–Present
StatusOngoing
OutcomeIntegrated Paid Media, Lead Generation and Social Visibility System
Oct 2025
Partnership Started
Google + Meta
Paid Media Channels
4 Platforms
Social Profiles Managed
Ongoing
Campaign Optimization
CLIENT & PROJECT
Project at a Glance
A focused overview of the client, project and services delivered.
Services Delivered
THE CLIENT CHALLENGE
Generating Leads While Maintaining Consistent Project Visibility
CURRENT SITUATION
Sujay Sierra required an ongoing digital marketing system capable of generating measurable enquiries while keeping project communication active across advertising and social media channels. Campaign traffic, landing-page experience, conversion tracking and social content needed to work together rather than operate as separate activities.
BUSINESS IMPACT
Without a coordinated framework, campaign messaging could become inconsistent, conversion attribution could remain unclear and paid-media activity might not receive enough support from ongoing social visibility and project communication.
THE REAL PROBLEMS
Challenges Affecting Growth
Inconsistent Cross-Channel Visibility
The project needed consistent communication across Google, Meta and organic social profiles.
Campaign Traffic Needed a Focused Destination
Paid visitors required a dedicated project landing page aligned with the advertisement they clicked.
Conversion Attribution Required Clarity
The team needed reliable tracking for campaign leads, project sources and platform performance.
Different Meta Campaign Objectives
Lead, reach, engagement and traffic campaigns required different result definitions and reporting logic.
Ongoing Content Requirements
The project required regular social content and profile management to maintain audience visibility.
Continuous Campaign Optimization
Budgets, keywords, audiences, creative assets and lead quality required ongoing monitoring.
CLIENT OBJECTIVES
What the Client Needed to Achieve
- Create a focused project landing-page experience
- Generate measurable property enquiries
- Capture high-intent demand through Google Search
- Generate leads and awareness through Meta Ads
- Maintain consistent social media visibility
- Improve conversion and campaign-source tracking
- Coordinate campaign creatives with social communication
- Monitor total and qualified leads
- Support structured sales follow-up
- Continuously optimize campaign performance
KEYROUTES STRATEGY
How We Planned the Solution
Project Positioning
Defined consistent project messaging for advertisements, landing pages and social media communication.
Focused Landing Experience
Connected campaign traffic to a dedicated landing page designed around the project and enquiry journey.
High-Intent Google Search
Used Google Search campaigns to reach users actively searching for residential projects in relevant locations.
Meta Lead Generation
Used audience and creative campaigns to generate enquiries and maintain project visibility.
Social Media Coordination
Planned and managed content across key profiles to support project awareness and campaign communication.
Tracking and Optimization
Connected campaign actions with analytics and continuously reviewed spend, lead quality and cost efficiency.
EXECUTION
How the Strategy Was Implemented
01
Project and Audience Discovery
Reviewed the project positioning, location, buyer profile, sales priorities and active digital channels.
02
Landing-Page Planning
Defined the project information hierarchy, enquiry actions and campaign-focused buyer journey.
03
Landing-Page Development
Developed a responsive page designed to communicate the project proposition and capture enquiries.
04
Google Ads Setup
Launched search campaigns targeting high-intent residential property searches.
05
Meta Campaign Setup
Launched lead-generation, reach, engagement and traffic campaigns according to campaign objectives.
06
Social Content Management
Planned and coordinated project communication across Instagram, Facebook, LinkedIn and YouTube.
07
Tracking and Reporting
Configured conversion tracking, campaign attribution and structured lead-performance reporting.
08
Ongoing Optimization
Reviewed campaign costs, audiences, keywords, creatives, lead volume and qualified lead performance.
04
WHAT KEYROUTES DELIVERED
An Integrated Paid Media and Social Visibility System
KeyRoutes connected campaign traffic, landing-page conversion, lead reporting and ongoing social communication into one coordinated project-marketing system.
CONNECTED DELIVERY SYSTEM
From Digital Visibility to Lead Management
The solution combined the key digital touchpoints required to attract, convert, track and support prospective customers throughout their journey.
01
Digital Experience
Digital Experience
Project Landing Page
A responsive project experience designed to support paid traffic and guide prospective buyers toward enquiry actions.
02
Paid Media
Paid Media
Google Search Campaigns
High-intent campaigns targeting users actively searching for residential properties and projects.
Paid Media
Meta Lead Campaigns
Audience and creative campaigns designed to generate property enquiries through Meta platforms.
Paid Media
Meta Awareness and Traffic Campaigns
Campaigns supporting reach, engagement, profile visibility and landing-page traffic.
03
Social Visibility
Social Visibility
Social Media Management
Ongoing content planning and profile management across Instagram, Facebook, LinkedIn and YouTube.
04
Content
Content
Creative Coordination
Coordination of campaign creatives and social communication to maintain consistent project positioning.
05
Analytics
Analytics
Conversion Tracking
Measurement of campaign actions, lead forms and relevant project enquiry events.
06
Reporting
Reporting
Lead Reporting
Structured visibility into lead volume, campaign source, qualified enquiries and campaign efficiency.
07
Automation
Automation
Lead Automation
Organized movement of enquiry information into reporting and sales follow-up workflows.
TECHNOLOGY & PLATFORM STACK
13 platformsTools Supporting the Growth System
01React.js
02Node.js
03MongoDB
04Google Analytics 4
05Google Tag Manager
06Google Search Console
07Google Ads
08Meta Ads
09Google Sheets
10Instagram
11Facebook
12LinkedIn
13YouTube
KEYROUTES DELIVERY APPROACH
One Connected System Instead of Separate Marketing Activities
The individual services were designed to work together as one growth system, connecting visibility, advertising, landing experiences, analytics, reporting and lead follow-up.
05
PERFORMANCE RESULTS
Paid Media Performance
The following results summarize the available Google Ads and Meta Ads performance. Google conversions and Meta leads are presented separately before being combined into the overall lead total.
RESULTS SUMMARY
Snapshot: 22 Jul 2026What Changed After Execution
933 Total Paid Media Leads
The reported total combines 254 Google conversions and 679 Meta leads.
681 Qualified Enquiries
Lead reporting extended beyond total volume to evaluate the number of enquiries considered relevant by the sales process.
73.00% Qualified Lead Rate
Approximately seventy-three percent of the recorded paid-media leads were classified as qualified.
6,266 High-Intent Google Clicks
Google Search campaigns generated substantial traffic from users actively searching for relevant residential properties.
4.20 Million Meta Impressions
Meta advertising created significant visibility across lead-generation, reach, engagement and traffic campaigns.
₹630,868.48 Total Advertising Spend
The combined investment reflects ₹344,068.74 on Google Ads and ₹286,799.74 on Meta Ads.
GOOGLE ADS
High-Intent Search Performance
Google campaigns were used to capture active property searches and convert high-intent visitors into measurable enquiries.
Active
6,266ClicksSearch traffic generated
38,700ImpressionsSearch visibility delivered
419ConversionsTracked campaign actions
16.19%CTRClick-through rate
₹54.91Average CPCAverage cost per search click
SPEND & CONVERSION
Google Ads Spend₹3,44,068.74
Cost / Conversion₹821.60
CAMPAIGN EFFICIENCY
Click-through rate16.19%
Conversion rate4.05%
Qualified lead rate73.00%
Google Search campaigns generated 6,266 clicks and 254 tracked conversions. The conversion rate is calculated as conversions divided by clicks.
BUSINESS OUTCOME
What the Results Meant for the Client
The engagement established a coordinated paid-media and social visibility system that generated measurable enquiry volume, maintained consistent project communication and gave the team clearer visibility into campaign and qualified-lead performance.
Reporting note:
Google and Meta performance is displayed separately because each platform uses different campaign objectives, attribution settings and result definitions. Awareness, engagement, link-click and lead-form results should not be combined as one identical conversion type.
06
HOW THE SYSTEM WORKS
From Project Discovery to Sales Follow-Up
The customer journey connected paid advertising, landing-page exploration, enquiry capture, campaign attribution, lead reporting and ongoing sales follow-up.
COMPLETE CUSTOMER JOURNEY
6 journey stagesHow Prospective Customers Moved Through the System
01
Project Discovery
Prospective buyers discovered Sujay Sierra through Google Search, Meta campaigns and ongoing social media communication.
Google AdsMeta AdsInstagramFacebookLinkedInYouTube
02
Landing-Page Exploration
Visitors reached a focused project page containing relevant residential information and enquiry actions.
Project Landing PageProject ContentMobile Experience
03
Lead Capture
Interested buyers submitted enquiry forms or used available contact actions.
Lead FormPhone CallWhatsApp
04
Campaign Attribution
Tracking helped identify whether enquiries originated from Google, Meta or another relevant source.
Google Tag ManagerGoogle Analytics 4Campaign Parameters
05
Lead Reporting
Campaign and enquiry information was organized for monitoring, qualification and performance review.
Google SheetsLead ReportsPerformance Reports
06
Sales Follow-Up
The sales team contacted prospective buyers, evaluated requirements and coordinated further discussions or site visits.
Sales TeamPhone Follow-UpWhatsApp Follow-UpSite Visit Coordination
SEO & GEO DISCOVERABILITY
Supporting Project Discoverability
94Keywords
412.8KImpressions
27.6KOrganic Clicks
186Indexed Pages
392Organic Leads
IMPLEMENTATION
LEAD AUTOMATION
How Leads Reached the Sales Team
01Lead form submission→
02Lead information capture→
03Campaign-source identification→
04Project attribution→
05Lead reporting→
06Qualified lead review→
07Sales follow-up
MEASUREMENT & ATTRIBUTION
How Performance Was Measured
TOOLS USED
Google Analytics 4Google Tag ManagerGoogle Search ConsoleGoogle AdsMeta AdsGoogle Sheets
ACTIONS TRACKED
- Landing-page visits
- Form submissions
- Google Ads conversions
- Meta leads
- Campaign source
- Qualified lead status
- Campaign spend
- Cost per lead
- Social profile activity
CONNECTED GROWTH SYSTEM
Every Step Was Designed to Support Better Lead Visibility
The customer journey connected discovery, campaign traffic, landing-page engagement, lead capture, attribution, reporting and sales follow-up instead of treating each activity as a separate marketing task.
WEBSITE SHOWCASE
Sujay Sierra Landing-Page Experience
The landing page was designed to connect paid campaign messaging with clear project information and measurable enquiry actions.
Project Landing PageCaptured: 22 Jul 2026
Sujay Sierra Digital Experience
A responsive campaign-focused landing page developed to present the residential project clearly and support lead generation.
Reporting Notes
Note 01
Only the project landing-page experience is displayed as public visual evidence.
Note 02
Google and Meta dashboard screenshots are excluded from the public-facing case study.
Note 03
Paid-media results are summarized using the supplied campaign figures.
Note 04
Google conversions and Meta leads are reported separately because platform definitions differ.
Note 05
Social media activity supports visibility but should not automatically be interpreted as a direct sales outcome.
Note 06
Organic SEO figures are based on the engagement data supplied for this case study.
KEY LEARNINGS
5 insightsWhat We Learned From the Engagement
Campaign and Landing-Page Alignment Improved Clarity
A focused project page gave paid visitors a more consistent experience after clicking an advertisement.
Google and Meta Served Different Buyer Behaviours
Google captured active property searches, while Meta supported broader discovery, awareness and lead generation.
Qualified Lead Tracking Improved Performance Evaluation
Measuring qualified enquiries provided a more meaningful view than evaluating total lead volume alone.
Social Visibility Supported Campaign Continuity
Regular communication across social profiles helped maintain project visibility outside direct paid-ad interactions.
Consistent Optimization Was Essential
An ongoing engagement allowed campaigns, audiences, creatives and reporting practices to improve over time.
Important reporting note
The website previews shown above document the digital experiences delivered during the engagement. Campaign and lead outcomes may also depend on pricing, inventory, buyer intent, market conditions and sales follow-up performance.
BUILD YOUR SUCCESS STORY
Generating Leads but Struggling to Connect Campaigns, Content and Follow-Up?
KeyRoutes can help connect your project landing pages, Google Ads, Meta Ads, social media, analytics and lead workflows into one coordinated growth system.
Let us review your current marketing setup, identify the gaps and create a practical acquisition and visibility roadmap for your real estate project.